Return of tourism boosts July retail trade in Greece


Greater tourist flows to Greece in July boosted retail business with sales up 13.3 percent, according to findings released this week by the Greek Statistical Authority (ELSTAT).

Specifically, the overall retail turnover for July increased 13.3% from July 2020 and 1.0% from June. The retail trade volume index also increased by 11.6 percent compared to July 2020 and up 3.9% compared to June.

ELSTAT analysts attribute this increase to increase in tourist flows domestic workers and newcomers in July. Leading the way in terms of sales, pharmacies selling relevant products and cosmetics, saw their turnover index increase 23.9% to 143.5 from 115.8 in July last year.

In addition, according to the same data, sales (at current prices) increased in July of this year compared to July 2020 by 21.6% for clothing and shoe stores, by 19.6% in gas stations. service, 10.3% in supermarkets, 7.7% in bookstores. , 15.3% in specialty food stores, 10.3% in appliance, furniture and electrical goods stores.

The only retail category that saw a decline in turnover was department stores, which, according to ELSTAT analysts, is the result of the fact that consumers are still reluctant to shop there due to Covid-19 fears.

In terms of sales volume, petrol stations saw the sales value increase by 19.6%, but the sales volume increased by 2.9%, indicating the surge in fuel prices globally.

The volume of sales in supermarkets increased by 8.6% and at grocery stores by 13.3%. According to a study published by NielsenIQ, the increases are also attributed to tourism, especially in the regions of Macedonia and Thrace, where supermarket sales increased by 11.4%, in Crete by 11.3% and in the Peloponnese. by 7.7%.

At the same time, tourism has also an increase in employment in July due to greater demand for tourist services.

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