RetailMeNot shares Black Friday tips for consumers

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COLORADO SPRINGS – Planning to go shopping for the holiday season? RetailMeNot has shared some tips with FOX21 News to help you prepare for one of the biggest shopping days of the season.

For 2021, consumers surveyed plan to spend about 15% more than last year on holiday shopping: $ 885.76 on average, up from $ 766 in 2020. Eighty-three percent of holiday shoppers are starting out. early offers this year.

What is the priority of online shopping? RetailMeNot says that 46% of shoppers said they’re more likely to buy from a retailer if they offer free shipping.

When it comes to in-store shopping, 77% of respondents are willing to go the retail route if the store is open and / or the offer is not available online.

And where do they plan to shop? 64% say in big box stores, 56% say in e-commerce retailer, 43% say in department stores, 32% say in electronics stores, 27% say in local retailers and boutiques, 26% say in health and beauty stores, 26% say in decorating or home improvement stores, 22% say in sporting goods stores and 15% say in luxury retailers.

If you know you’re looking for a bargain, RetailMeNot editor and shopper Kristin McGrath said, “If you purchase any of the items below, rest assured they will be among the lower prices. lower. of the year on Black Friday. So feel free to add them to your cart, quickly check out, and then relax the rest of Thanksgiving weekend.

McGrath shared the following tips on specific things you might be looking for:

Computers, laptops and tablets: “If you need a new laptop, desktop, gaming PC, or tablet, Black Friday is a great time to upgrade. Apple products will be on sale at retailers like Best Buy – don’t bother with Apple.com itself, however. Plus, Dell, Lenovo, and HP will all be dropping door-to-door online all weekend long. These electronics sales events can be tricky to navigate, so check out their Black Friday announcements ahead of time to see what’s going on and when.

Small appliances: “If you’re hesitant to buy a new stand mixer, blender, air fryer or pressure cooker, set your sights on Black Friday. Deals on pressure cookers (think: Instant Pot) and air fryers are so common on Black Friday they’re pretty much mundane. Expect 50% off down the line. ”

Household items: “The linen cabinet is the unsung hero of Black Friday. But if you need to stock up, towels and linens are a seriously underrated Black Friday buy. You’ll find them for up to 60% off at retailers like Target, Macy’s, Bed Bath & Beyond, and Kohl’s. And they are selling surprisingly quickly.

McGrath said not everything is ideal to buy for Black Friday.

“It can be hard to believe that there is a bad buy in Black Friday. And it’s true that almost everything is for sale. However, there are a few products that are a good idea to ignore or buy at another time of the year. If any of the items below are on your shopping list, feel free to check out the offers. But don’t focus on those items at the expense of missing offerings on the items above, ”McGrath said.

McGrath also suggested the following items not to buy for Black Friday:Clothes: “You will find lots of clothing deals on Black Friday. But these deals are often offered on specific items, rather than across all areas. Plus, there’s no rush to buy clothes on Black Friday: retailers will be giving away 20-60% discount codes on your entire cart throughout Cyber ​​Weekend. . So if you’re into the clothes, buy the above items first (which will sell out), then move on to updating your wardrobe.

The cheapest Doorbuster 4K TV you see: “Retailers are working hard to make you want to buy this inexpensive Doorbuster TV by putting it at the forefront of their Black Friday commercials. But this TV isn’t your smartest purchase. On the one hand, it will sell out in a matter of minutes. On the other hand, this is probably a cheap derivative model that will have problems and will need to be replaced in a few years. Instead, find a better TV with a smaller discount – or better yet, wait right before the Super Bowl, when retailers sell better TVs.

Furniture: “You’ll find furniture deals in Black Friday ads from major retailers – and furniture stores will have their own sales. But, unless you absolutely need to replace that sectional sofa, bed, or dining table, there’s no reason you should absolutely shop for furniture on Black Friday and take your attention away from smarter shopping. In fact, you’ll have another huge furniture savings opportunity on Presidents Day in February.

Happy shopping on Black Friday!


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