Constellation Gets Insight into the Consumption Habits of Millions of Consumers with Acquisition of Dor, Privacy Protected

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Constellation, a distributed infrastructure hub connecting big data and blockchain, acquired startup Dor, which helps retail brands grow by improving customer outcomes through data analytics for foot traffic at the store. Dor and Constellation will work together to develop new blockchain-focused products.

Leading Venture Capitalists Fund Over $ 15 Million Of Dor Series A

Founded by two former Apple engineers in 2015, Dor has completed start-up and Series A funding rounds totaling over $ 15 million. Among the entities participating in the financing were BCV, Vertex Ventures, Zetta Ventures and other leading venture capital firms.

Constellation to acquire and codify vast pedestrian traffic data

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Following the acquisition, Constellation will manage and connect Dor’s vast pedestrian traffic data to other large consumer data sets. This will provide detailed insight into the spending habits of millions of consumers, but not at the expense of privacy.

The infrastructure hub is ideally positioned to build the largest mesh network in the blockchain by combining Dor’s hardware with its existing mobile node infrastructure.

Ben Jorgensen, CEO of Constellation, commented:

Through its cutting-edge technology, Dor delivers critical data that enables thousands of retail stores in the United States and Canada to improve the customer experience and ultimately grow their businesses. With this acquisition and the data we can get with Dor’s battery-powered and battery-powered thermal sensors, we can put millions of monthly data points into our network. This acquisition kicks off our vision and ambition to merge crypto businesses with traditional businesses.

Michael Brand, CEO of Dor, noted:

Dor has tens of millions of data points per month. The data provided by Dor allows retailers to make changes to better optimize the performance of their stores. In a world where stores use an endless amount of experiences and tactics to increase sales, there is no way to determine which methods work unless you have the data that can back them up. Constellation will help us streamline this data in addition to exploring new possibilities in the world of cryptocurrency and distributed ledger technology.

Constellation eliminates scalability issues

Since it is based on a directed acyclic graph (DAG) model, the Constellation network does not face scalability issues. This model creates a decentralized node database, which grows with the volume of data and can handle millions of entries. Dor’s technology helps more than 2,000 retailers make fast, convenient, data-driven foot traffic decisions.

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