Chiropractic professionals can set themselves apart by providing essential daily supplements to the entire local community
In 2020, 73% of consumers reported taking essential daily supplements. A year later, that number rose to 80% according to the Council for Responsible Nutrition’s 2021 consumer survey of dietary supplements.
Additional results from this recently published survey include:
- 50% of consumers have changed their supplement practices since COVID-19, 55% adding at least one new supplement to their current routine
- Consumer use of vitamin D, vitamin C and zinc has increased significantly over the past year, increasing by 10%, 7% and 15% respectively
- 79% of consumers say they trust the dietary supplement industry
What does all of this mean for chiropractic practices? You have the opportunity to help a large majority of the population, both patients and non-patients.
Provide essential daily supplements to patients
Current patients already trust you as a healthcare provider. If they didn’t, they wouldn’t come back for treatment. This allows you to help guide these people in purchasing and using essential daily supplements so that they develop safe and effective practices.
Open the door in your interactions with patients by learning about their current supplement use. Do they take food supplements regularly? If so, which ones and in what amounts? More importantly, why are they taking these specific supplements? What effects do they hope the product will provide?
Asking these types of questions can help practitioners better understand which health issues or concerns are most important to their patients, as well as whether patients are following a safe or effective supplementation practice. Their answers will guide your response, whether it’s educating patients about how certain supplements may or may not provide the desired effects, or offering advice on how to use those products more effectively.
CDs with supplements are on the rise
In addition to giving advice, chiropractic providers can also provide patients with access to actual supplement products. Some are already doing this, with the 2021 Chiropractic Economics Salary and Expense Survey revealing that 47% of providers currently provide nutritional counseling to patients and that about 7% of a provider’s average income comes from the sale of products to the consumer. detail.
Selling supplements in your practice gives patients access to products that have already passed your safety and efficacy test. It also makes you a one-stop shop, providing the people you serve with even more ways to improve their health, in addition to regular chiropractic care.
Extend services to the local community
In the perfect world, everyone would develop a consistent chiropractic routine. Yet a review of the literature found that the rate of chiropractic use is around 9.1% worldwide. One way for practitioners to help a larger majority of the population is to expand and promote their supplement-based services.
While it may be easier to reach current patients with your supplement offerings, for example through in-office advertisements and promotional emails, reaching out to non-patients can also serve a valuable purpose within. from the community. For example, a survey conducted on behalf of the American Osteopathic Association found that only 24% of supplement users lack the essential daily supplement they take.
Not only can taking a supplement you don’t need be a waste of money, exceeding your dietary requirement for certain vitamins and minerals can create unnecessary and potentially dangerous health problems. Taking too much vitamin E, for example, can increase the risk of internal bleeding. Vitamin A toxicity can cause skin irritation, including redness of the skin (erythema) and peeling.
Provide clarity and quality to patients
Chiropractic professionals can set themselves apart by providing essential daily supplements to the entire local community. This could include holding information seminars or webinars to discuss the research-proven benefits of certain nutrients, ways to create a safe supplement practice, and the consequences of taking supplements they don’t need or in excessive quantities.
Practitioners can also offer advice on how to select a high quality dietary supplement. Use the supplements you sell in your practice as examples. This helps consumers make more informed buying decisions while promoting products that pass your test for safety and effectiveness.